100% ITALIAN WHEY

The benefits of whey

AN ANCIENT COSMETIC FOR THE FEW

The History, an ancient cosmetic for the few

The healing and cosmetic properties of milk have been known since ancient times.

Queen Cleopatra was in the habit of immersing herself completely to keep her beauty intact and preserve her radiant skin. In her case, legend has it that no fewer than seven hundred donkeys supplied the milk for her daily baths. Poppaea, second wife of the Roman emperor Nero, also loved to devote herself to this ritual

“to erase wrinkles, make the skin more delicate and maintain its whiteness.” (Pliny the Elder).

The famous Greek physician Theophrastus recommended it precisely as compresses or baths on inflamed skin, because he had understood that the lactic ferments contained in whey were responsible for restoring the skin’s natural acidity, and he used them against inflammation and bacterial infections.

Today these properties have remained intact in whey, which is used for the preparation of fine cosmetics and for the treatment of various skin conditions.

HOW IT WORKS ON THE SKIN

ANTIOXIDANT ACTION

It stimulates the formation of Glutathione. Its particular chemical structure, composed of three amino acids, makes it one of the most powerful antioxidants present in the human body. It in fact counteracts the degenerative power of free radicals, protecting the proteins present in the skin and other oxidising chemical compounds.

MOISTURISING ACTION

The elements contained moisturise and nourish the skin; they in fact have the property of retaining water and active ingredients on the skin, producing a hydrolipidic film that acts as a barrier and prevents water evaporation.

PROTECTIVE ACTION

The pH-regulating action promotes the regeneration of the skin’s protective mantle, restoring defences against the action of germs and external agents. In addition, the antimicrobial activities of whey are an incredible ally against the proliferation of acne and pimples.

ELASTICISING ACTION

The amino acids contained in whey proteins, by strengthening the collagen fibres of the epidermis, help maintain the elasticity and firmness of the skin, making it brighter and reinvigorated.

SOOTHING ACTION

It is suitable for all skin types including sensitive or irritated skin.
Whey treatments are beneficial, but also calming and relaxing, and gently restore the skin’s natural balance.

What does whey contain?

WHY IT IS SO EFFECTIVE FOR SKIN WELLBEING

Whey is the product of the liquid part of milk that separates during the cheese-making process.
Unlike milk, it contains only a minimal percentage of fat, but is rich in branched-chain amino acids, whey proteins, B vitamins, calcium, potassium, phosphorus and iodine. As well as immunostimulating substances such as immunoglobulins and bioactive proteins such as lactoferrin, also present in breast milk.

Its particular composition makes it a very powerful antioxidant as well as having moisturising and soothing properties. The acidity of whey naturally regulates the pH of the skin thus promoting the regeneration of the protective acid mantle.

This mix of vitamins, minerals and proteins makes whey a unique and special cosmetic.

Exclusively from the Parmigiano Reggiano supply chain

AN ALL-ITALIAN EXCELLENCE

Our raw material is whey coming exclusively from the highly controlled supply chain of excellence of Parmigiano Reggiano.
Parmigiano Reggiano is a cheese with unique characteristics due to its geographical production area, characterised by a deep bond with the environment, from which the unique qualities that distinguish it begin to form.
Nothing is left to chance, from the feeding of the animals, managed in compliance with strict regulations that prohibit the use of silage fodder and fermented feed, to the constant checks on the milk destined for processing, with the aim of maintaining its high quality and particular characteristics.

Ethics and Eco-sustainability

We recover the raw material, we do not use water, we support the circular economy and minimal environmental impact.

Made entirely in Italy

The entire production takes place in Italy. We only use whey from the Parmigiano Reggiano supply chain.

Not tested on animals

We only use raw materials of certain origin that have not been tested on animals.

98% Natural ingredients

We use almost exclusively organic ingredients such as vegetable oils and extracts.

No parabens

We do not use alcohol, parabens, palm oil, petroleum derivatives, silicones or colourants.

Anti-Age Line

Certified efficacy and eco-sustainability. Visible results for all skin types.

FACE AND EYE CONTOUR SERUM

DERMATOLOGICALLY TESTED FOR SENSITIVE SKIN

100% ITALIAN WHEY

FACE CREAM

DERMATOLOGICALLY TESTED FOR SENSITIVE SKIN

100% ITALIAN WHEY

ANTI-AGE DUO TREATMENT

DERMATOLOGICALLY TESTED FOR SENSITIVE SKIN

100% ITALIAN WHEY

Body Line

Daily wellbeing. Visible results for all skin types

MOISTURISING BODY FLUID WITH TONING ACTION

DERMATOLOGICALLY TESTED FOR SENSITIVE SKIN

100% ITALIAN WHEY

Moisturising Hand Cream with regenerating action

DERMATOLOGICALLY TESTED FOR SENSITIVE SKIN

100% ITALIAN WHEY

Cleansers

Natural formulas. Cleanse, moisturise, protect

ILLUMINATING CLEANSING MOUSSE

DERMATOLOGICALLY TESTED FOR SENSITIVE SKIN

100% ITALIAN WHEY

CLEOPATRA MOISTURISING BATH AND SHOWER GEL

DERMATOLOGICALLY TESTED FOR SENSITIVE SKIN

100% ITALIAN WHEY